Burberry celebrates the great British tradition with a fresh energy. Daniel Lee reinterprets the house's codes: the check is zoomed in, distorted, and the "Equestrian Knight" logo is returned to its central position. An ode to the outdoors, designed to protect with style.
The trench coat remains the cornerstone, but it's reimagined in oversized or technical cuts. Accessories are adorned with the new signature electric blue, adding a graphic and vibrant touch to a wardrobe rooted in the nobility of the materials.
About this selection
Founded in 1856 by Thomas Burberry in Basingstoke, the British house was built on a promise as simple as it was foundational: to protect those who venture outdoors, be they polar explorers, aviators, or simply strollers in the English rain. The waterproof gabardine invented by Thomas Burberry himself, the trench coat developed for officers in the trenches of World War I, and the iconic check pattern, which has become one of the most recognizable motifs in fashion history, are all milestones in a unique trajectory – that of a house whose functional heritage and aesthetic ambition have never ceased to mutually reinforce each other.
Under the artistic direction of Daniel Lee, former architect of Bottega Veneta's revival, Burberry is making an ambitious and energetic return to its roots. The historic check is zoomed in, distorted, and reinterpreted with a graphic freedom that definitively moves it away from rigid classicism, anchoring it in an assertive modernity. The Equestrian Knight logo, the brand's emblematic equestrian knight, regains its central place after years of being sidelined, strongly affirming the British identity of the label. The trench coat, a foundational and essential piece, is revisited in oversized or technical cuts that preserve its authority while adapting it to contemporary silhouettes. Daniel Lee's new signature electric blue runs through the accessories with a graphic and vibrant energy that contrasts with the house's traditional palette and unambiguously signals the beginning of a new era.
At Actuel B, we offer a selection from the Burberry women's collection, available in our stores in Avignon and Arles, as well as on our website. Each piece is presented by teams trained in the history and codes of the house, with the personalized advice that characterizes our approach to multi-brand luxury.