Founded by Franco and Giacomo Loro Piana, Sease (a contraction of Sea and Ease) is the ultimate answer to the demands of modern versatility. The brand fuses Italy's most noble textile heritage with cutting-edge "activewear" technology. It is a wardrobe designed for the high seas or mountain peaks, yet tailored for urban elegance.
Here, tradition meets innovation. The fabrics are fascinating hybrids: "Sunrise" wool is laminated to become waterproof and windproof, while nylons are bio-sourced. From technical blazers to ultra-lightweight parkas, Sease offers modular kits that allow for a seamless transition from a regatta to a business meeting, without changing outfits, all with discreet and lasting refinement.
About this selection
Founded by Franco and Giacomo Loro Piana, heirs to one of Italy's great textile families, Sease was born from a shared passion for the sea, the mountains and exceptional materials. The brand creates a menswear wardrobe designed for life on the move, at the crossroads of Italian elegance and the functionality of technical clothing.
Sease's DNA rests on the quality of its fibres, wool, linen, cotton and corduroy, combined with discreet technical treatments and contemporary cuts. The pieces are designed to move effortlessly from city to weekend, with a comfort and versatility that take nothing away from their refinement.
Our Sease menswear selection includes the navy hybrid blazer with removable hood, the Generale overshirt in navy wool and the Double overshirt in brown melange wool, the Classica BD 2.0 shirt in grey flannel and the sky blue linen shirt. For trousers, there are the straight Chino Tech Pants in beige or navy, the Mindset trousers in taupe corduroy and the anthracite grey corduroy trousers, while the beige melange linen polo completes an elegant and functional wardrobe.
At Actuel B, we offer a selection of Sease menswear in our boutiques in Avignon and Arles as well as on our website, with delivery in France and worldwide. Each piece is presented by teams trained in the brand's world, with the personalised advice that defines our approach to multi-brand luxury.