HOPE is a Swedish fashion brand with a passion for high quality clothes that inspire and showcase individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first collection for women. With clean, cool looks with nods to classic menswear and utilitarian pieces, the brand stood out from the romantic styles that characterized women's fashion at the time. Since then, HOPE has been an original and unique option on the traditional fashion scene.

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