Founded in 1987 in Avignon and Arles, Actuel B is an independent, family-run fashion house dedicated to women and men. It brings together an international selection of designers with a strong identity, blending emerging labels and couture houses around a curious, joyful and creative vision of fashion.

For nearly four decades, our eye has been drawn to singular pieces, chosen for the quality of their craftsmanship, the precision of their cut and the freedom of their design. This commitment has shaped the identity of Actuel B, which holds a unique place in the landscape of fashion boutiques.
A STORY OF TRANSMISSION
01 — HÉRITAGE

A STORY OF TRANSMISSION

Founded by Khéra and Toni Ortiz, a couple passionately in love with fashion and design, whose instinct and original selections have become their signature. Self-taught and pioneering, they were among the first in France to bring niche Italian brands and avant-garde Japanese designers into their boutiques. A curatorial eye rooted in intuition, sincerity and a taste for the unconventional.
Today, their daughter Nina Ortiz continues this journey, developing exclusive collaborations and uncovering new creative talents.
02 — BOUTIQUE

L'EXPÉRIENCE

Touching the fabrics, letting a garment or accessory reveal something about who we are, daring the unusual and sometimes laughing at it. Discovering the story behind a brand, the secrets of how a piece is made, letting your taste speak or being guided towards a new facet of yourself... The essence of our in-store experience is to create, for you, a moment of pleasure, joy and connection.
03 — CURATION

ESPACE D'EXPOSITION

Building bridges between different creative expressions, opening a space for dialogue, bringing contemporary creation to life in all its forms... We see fashion, art and design as territories of convergence, driven by a shared pursuit of creativity and beauty. This is why we host exhibitions within our Arles boutique.
04 — DIGITAL

BEYOND OUR WALLS

Our website extends this experience online with the same care for image, curation and guidance. It allows us to share our world beyond Avignon and Arles, to bring our designers to an international audience, and to offer everyone the chance to discover Actuel B, wherever they may be.
OUR SHOPS NEW ARRIVALS