Fendi is a true jewel of luxury: with its lines of ready-to-wear and accessories in the sophisticated and glamorous style, the brand has been implanted worldwide for generations. The story begins in Rome in 1925, when the couple Adele and Eduardo Fendi decide to specialize in fur and leather goods. Fendi's creations gained popularity in the 1940s, first in Rome and then abroad. The brand knows a real expansion when the five daughters of Adele and Eduardo Fendi adhere to the family business. In 1965, they recruit Karl Lagerfeld, a young German designer, as artistic director of the brand, who has imposed Fendi as a reference in the world of ready-to-wear and luxury accessories, with a subtle blend of sobriety, class and exuberance.