Burberry celebrates its illustrious British heritage with renewed energy. Daniel Lee awakens the house codes: the iconic Check is zoomed, distorted, and the "Equestrian Knight" logo reclaims its central position. An ode to the outdoors, crafted to protect with unparalleled style.
The Trench Coat remains the cornerstone, yet it is re-envisaged in oversized or technical cuts. Accessories are adorned with the new signature electric blue, lending a graphic and vibrant touch to a wardrobe rooted in the nobility of materials.
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{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Founded in 1856 by Thomas Burberry in Basingstoke, the British house built its legacy on a simple yet profound promise: to protect those who venture outdoors, whether polar explorers, aviators, or simple walkers beneath the English rain. The waterproof gabardine invented by Thomas Burberry himself, the trench coat developed for officers in the trenches of the First World War, and the iconic Check pattern, now one of fashion history's most recognizable motifs, are all milestones in a unique trajectory. This is a house where functional heritage and aesthetic ambition have continuously nourished each other.\n\nUnder the artistic direction of Daniel Lee, the visionary behind Bottega Veneta's resurgence, Burberry embarks on an ambitious and vibrant return to its roots. The historic Check is zoomed, distorted, and reinterpreted with graphic freedom, liberating it from rigid classicism and anchoring it firmly in an asserted modernity. The Equestrian Knight logo, the house's emblematic equestrian chevalier, reclaims its central position after years of understated presence, powerfully asserting the British identity of the brand. The trench coat, a foundational and indispensable piece, is revisited in oversized or technical cuts, preserving its authority while adapting it to contemporary silhouettes. Daniel Lee's new signature electric blue permeates the accessories with a graphic and vibrant energy that sharply contrasts with the house's traditional palette, unmistakably signaling the dawn of a new era.\n\nAt Actuel B, we offer a curated selection from the Burberry women's collection, available in our boutiques in Avignon and Arles, as well as on our website. Each piece is presented by teams trained in the history and codes of the house, offering the personalized advice that defines our approach to multi-brand luxury."}]}]}