Founded in 1987 in Avignon and Arles, Actuel B is an independent, family-run fashion house dedicated to women and men. It presents an international selection of designers with strong identities, blending emerging labels and couture houses around a curious, joyful, and creative vision of fashion.
For nearly four decades, our focus has been on revealing unique pieces, chosen for the quality of their craftsmanship, the precision of their cut, and the freedom of their design. This commitment has shaped the identity of actuel B, which occupies a singular place in the landscape of fashion boutiques.
For nearly four decades, our focus has been on revealing unique pieces, chosen for the quality of their craftsmanship, the precision of their cut, and the freedom of their design. This commitment has shaped the identity of actuel B, which occupies a singular place in the landscape of fashion boutiques.
01 — HÉRITAGE
A STORY OF TRANSMISSION
Founded by Khéra and Toni Ortiz, a couple passionate about fashion and design whose instinct and original selections have become their signature. Self-taught and pioneering, they were among the first in France to showcase niche Italian brands and avant-garde Japanese designers in their boutiques. Their curatorial vision is based on intuition, sincerity, and a taste for embracing difference.
Today, their daughter Nina Ortiz continues this trajectory by developing exclusive collaborations and continuing to reveal new designers.
Today, their daughter Nina Ortiz continues this trajectory by developing exclusive collaborations and continuing to reveal new designers.
04 — DIGITAL
BEYOND OUR WALLS
Our website extends this online experience with the same meticulous attention to image, selection, and support. It allows us to share our world beyond Avignon and Arles, to showcase our designers internationally, and to offer everyone the opportunity to discover actuel B, wherever they are.