Founded in 1996 in London's East End by a shoemaker named Jimmy Choo, the house was already offering its creations to the biggest names in the international jet set, including Princess Diana. Today, Jimmy Choo is a global luxury brand defined by a strong, bold and unmistakably glamorous style. With Sandra Choi, Jimmy Choo's niece, at the helm of artistic direction since its creation, the house has won numerous awards and continues to evolve towards a fashion perfectly anchored in the spirit of the times, while retaining exceptional Italian savoir-faire.