Privacy Policy and Cookies

Our privacy policy at a glance


We are actuel B and we treat your personal data as co-responsible for the treatment. This means that we are jointly responsible for how to use and protect your data. See more.


We will use your data (obtained online or in person), among other purposes, to manage your registration as a user, manage the purchase of products or services, answer your questions as well as, in case you wish, send you our communications customized See more.


We are legitimized to treat your data for different reasons. The main one, is that we need to treat them to execute the contract that you accept with us when registering and making a purchase or enjoying any of our services or functionalities, although there are other reasons that legitimize us, such as interest in answering your questions or the consent you give us to send you our newsletter, among others. See more.


We will share your data with service providers that help or support us, whether they are located inside or outside the European Union. See more.


You have the right to access, rectify or delete your personal data. In some cases, you also have other rights, for example, to oppose us using your data or to port, as we explain in detail below. See more. We invite you to read our complete Privacy and Cookies Policy below to understand in detail the use we will make of your personal data and the rights you have in relation to them.


  • In this Privacy and Cookies Policy you will find all the relevant information that applies to the use we make of the personal data of our customers and users, regardless of the channel or medium (online or in person) of actuel B that you use to interact with us.
  • We are transparent about what we do with your personal data, so that you understand the implications of the uses we carry out or the rights that you have in relation to your data:
    • We put at your disposal permanently all the information in this Privacy Policy and Cookies that you can consult when you deem appropriate and in addition,
    • you will also find information about each treatment of your personal data as you interact with us.
  • Some names that we will use in this Privacy Policy and Cookie
    • When we talk about our Platform, we will refer in general to any of the channels or digital media or in person that you have used to interact with us, the main ones are:
  • Our Web,
  • In person, in one of our Physical Stores Actuel B.


Those responsible for the processing of your data are: actuel B

  • Mailing address: 46 rue de la république - 13200 Arles - France
  • Email of the Data Protection Delegate: [email protected]

In other words, actuel B (hereinafter, "We"), we are Corresponsible of the treatment. This means that we have regulated and jointly take charge of treating and protecting your personal data.


Depending on the products, services or functionalities that you want to enjoy at any time we will need to process some data or others, which in general will be, as the case may be, the following:

  • your identifying information (for example, your name, surname, language and country from which you interact with us, contact information, etc.);
  • economic and transactional information (for example, your payment or card information, information about your purchases, orders, returns, etc.);
  • connection data, geolocation and navigation (in case you interact with us from your mobile, for example);
  • commercial information (for example, if you are subscribed to our newsletter),
  • information about your tastes and preferences.

Remember that, when we ask you to fill in your personal data to give you access to some functionality or service of the Platform, we will mark some fields as obligatory, since they are data that we need to be able to provide the service or give you access to the functionality in question. Please bear in mind that if you decide not to provide us with this information, you may not be able to complete your registration as a user or that you can not enjoy those services or functionalities. Depending on how you interact with our Platform, we will process your personal data for the following purposes:

1. To manage your registration as a user of the PlatformIn case you decide to register as a user in our Platform, we need to treat your data to identify you as a user of the same and give you access to its different functionalities, products and services that are available to you as a registered user. You can cancel your registered user account by contacting us through Customer Service.
2. For the development, fulfillment and execution of the contract of sale or of services that you have contracted with Us in the PlatformThis purpose includes the processing of your data for, mainly: · Contacting you in relation to updates or informative communications related to the functionalities, products or services contracted, including the sending of quality surveys on the products or services provided. · Manage the payment of the products you buy, regardless of the means of payment used. For example: · if when you buy any of our products through the Web, you choose to activate the functionality of saving your card data for future purchases, we need to process the indicated data for the activation and development of said functionality. The consent for the activation of this functionality allows your self-completed payment data to appear in subsequent purchases so that you do not have to re-enter them in each new process, and they will be valid and valid for subsequent purchases. You can modify or delete your cards at any time through the section corresponding to the payment information, from your user account registered on the Web. · Activate the necessary mechanisms in order to prevent potential fraud against you and against Us during the purchase process. If we consider that the transaction may be fraudulent, this treatment may result in the blocking of the transaction. · Manage possible returns once you have made a purchase and manage requests for information on the availability of clothing, product reservations through the Platform, according to these options are available at all times. · For billing purposes and to put at your disposal the tickets and invoices of the purchases that you have made in the Platform. · Guarantee you the use of other functionalities or available services, such as the purchase, management and use of the Gift Card or the Gift Ticket, as well as to facilitate the access and use of the Wifi that we make available to our customers in the Physical Store.
3. To meet the requests or requests you make through the Customer Service channelsWe only treat personal data that is strictly necessary to manage or resolve your request or request.
4. For marketing purposesThis purpose includes the processing of your data for, mainly: · To the extent that you subscribe to our Newsletter, we will process your personal data to manage your subscription, including the sending of personalized information about our products or services through of various media (such as email or SMS). · Remember that you can unsubscribe from the Newsletter at any time and at no cost through the instructions provided in each communication. · Carry out promotional actions (for example, for the development of contests or the sending of your list of items saved to the email that you indicate us). By participating in any promotional action, you authorize us to treat the data you provide us based on each promotional action and we can communicate through various means such as social networks or the Platform itself. In each promotional action in which you participate you will have available the legal bases where we will provide you with more detailed information about the treatment of your data. · Disseminate photographs or images that you have publicly shared on the Platform or through our channels on social networks, provided you give us your consent for it.
5. Usability and quality analysis to improve our servicesIf you access our Platform, we inform you that we will treat your browsing data for analytical and statistical purposes, that is, to understand the way in which users interact with our Platform and thus be able to introduce improvements in it. . Likewise, sometimes we carry out quality actions and surveys aimed at knowing the degree of satisfaction of our clients and users and detecting those areas in which we can improve.


The legal basis that allows us to process your personal data also depends on the purpose for which we treat them, as explained in the following table:

1. Manage your registration as a user of the PlatformThe processing of your data is necessary for the execution of the terms that regulate the use of the Platform. In other words, in order for you to register as a user on the Platform, we need to process your personal data, otherwise we could not manage your registration. In the event that you choose to use the access or login through a social network, the reason why we are entitled to treat your data is the consent you give at the time of authorizing the transfer of your data from the social network.
2. Development, fulfillment and execution of the contract of sale or servicesThe processing of your data is necessary for the execution of the contract of sale or provision of services that links us to you. It is possible that some data processing associated with the purchase process is activated only because you request it or authorize us, such as the storage of payment data (card) for future purchases or to inform you of the availability of our products. In these cases, the basis on which we treat your data is your own consent. We believe that we have a legitimate interest to perform the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that the treatment of these data is positive for all parties involved when the payment of a purchase occurs and in particular for you because it allows us to put measures to protect you against attempted fraud by third parties.
3. Customer ServiceWe consider that we have a legitimate interest to attend the requests or queries that you ask us through the various means of contact existing. We understand that the treatment of these data is also beneficial for you in that it allows us to be able to assist you adequately and resolve the questions asked. When you contact us, in particular, for the management of incidents related to your order or the product / service acquired through the Platform, the processing is necessary for the execution of the purchase agreement. When your query is related to the exercise of the rights that we inform you about below, or with claims related to our products or services, what legitimizes us to treat your data is the fulfillment of legal obligations on our part.
4. MarketingThe legitimate basis for processing your data for marketing purposes is the consent you give us, for example when you agree to receive personalized information through various means, when you accept the legal basis to participate in a promotional action or to publish your photographs on the Platform or on our social media channels. To show you personalized information, we consider that we have a legitimate interest to make a profile with the information we have about you (such as the navigation you make, preferences or shopping history) and the personal information you have provided us such as age range or language, since we understand that the treatment of this data is also beneficial for you because it allows you to improve your user experience and access information according to your preferences.
5. Usability and quality analysisWe consider that we have a legitimate interest to analyze the usability of the Platform and the degree of user satisfaction since we understand that the treatment of this data is also beneficial for you because the purpose is to improve the user experience and offer a service of higher quality.


The period of conservation of your data will depend on the purposes for which we treat them, as explained below:

PurposeRetention period
1. Manage your registration as a user of the PlatformWe will treat your data for as long as you maintain the status of registered user (that is, until you decide to unsubscribe).
2. Development, fulfillment and execution of the contract of sale or servicesWe will process your data for the time necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims associated with the purchase of the particular product or service. In some occasions, we will only process the data until the moment you decide, as is the case of the payment data (card) that you have requested to store for possible future purchases.
3. Customer ServiceWe will treat your data for as long as necessary to meet your request or request.
4. MarketingWe will treat your data until you unsubscribe or cancel your subscription to the newsletter. If you participate in promotional actions we will retain your data for a period of six (6) months from the end of the action.
5. Usability and quality analysisWe will treat your data promptly during the time in which we proceed to perform a specific quality action or survey or until we anonymize your browsing data

Independently of treating your data during the time strictly necessary to fulfill the corresponding purpose, we will keep them later duly stored and protected during the time in which responsibilities arising from the treatment could arise, in compliance with the current regulations at all times. Once prescribe the possible actions in each case, we will proceed to the deletion of personal data.


In order to fulfill the purposes indicated in this Privacy and Cookies Policy, it is necessary that we give access to your personal data to third parties that provide us with support in the services we offer you, namely:

  • Financial entities.
  • Fraud detection and prevention entities.
  • Technology service providers.
  • Suppliers and collaborators of logistics, transport and delivery services.
  • Service providers related to customer service.
  • Suppliers and collaborators of services related to marketing and advertising.

Due to service efficiency, some of the aforementioned providers are located in territories outside the European Economic Area that do not provide a level of data protection comparable to that of the European Union, such as the United States. In such cases, we inform you that we transfer your data with adequate guarantees and always keeping the security of your data:


We are committed to respect the confidentiality of your personal data and to guarantee you the exercise of your rights. The Corresponsables have agreed that you can exercise them without cost by writing an email to a single email address [email protected], simply indicating the reason for your request and the right you want to exercise. In case we consider it necessary to identify you, we can request a copy of a document proving your identity. In particular, regardless of the purpose or legal basis under which we treat your data, you have the right to:

  • Ask us for access to the data we have available to you. We remind you that if you are a registered user of the Platform you can also check this information in the section corresponding to your personal data.

  • Ask us to rectify the data we already have. Remember that if you are a registered user of the Platform you can also access the section corresponding to your personal data of your account to modify or update your personal data. Anyway, keep in mind that by actively providing your personal data by any means, you guarantee that they are true and accurate and you agree to notify us of any change or modification of them. Any loss or damage caused to the Platform or the person responsible for the Platform or to any third party due to a communication of erroneous, inaccurate or incomplete information in the registration forms, will be the sole responsibility of the user. Please remember that as a general rule you only need to provide your own personal data, not those of third parties, except as permitted in this Privacy and Cookies Policy.

  • Ask us to suppress your data to the extent that they are no longer necessary for the purpose for which we need to treat them as we have informed you above, or in which we no longer have the legitimacy to do so.

  • Ask us to limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of the data or keep them beyond the time necessary when you need it. If you have given us your consent to the processing of your data for any purpose, you also have the right to withdraw it at any time. Some of the ways in which you can withdraw your consent are explained in section 2 in which we explain for what purposes we treat your data.

When our legitimacy for the processing of your data is your consent or the execution of the contract, as explained in section 3, you will also have the right to request the portability of your personal data. This means that you will be entitled to receive the personal data that you have given us in a structured format, commonly used and readable by a machine, in order to transmit it directly to another entity, provided that it is technically possible. On the other hand, when the processing of your data is based on our legitimate interest, you will also have the right to oppose the processing of your data. Finally, we inform you of your right to file a claim with the relevant data protection control authority.


We offer functionalities or services that require that we treat the personal data of a third party that you provide us, such as in the case of the activation and sending of the Gift Card or the management of the Gift Ticket request. If you provide Personal Data of third parties, you guarantee to have informed them about the purposes and the way in which we need to process your personal data.


We may modify the information contained in this Privacy and Cookies Policy when we deem it convenient. In case we do, we will notify you in different ways through the Platform (for example, through a banner or a pop-up), or we will even notify you to your email address when the change in question be meaningful to your privacy, so you can review the changes, assess them and, where appropriate, oppose or unsubscribe from a service or functionality. In any case, we suggest you check this Privacy and Cookies Policy from time to time in case there are minor changes or we introduce some interactive improvement, taking advantage of the fact that you will always find it as a permanent point of information on our website.


We use cookies and similar devices to facilitate your navigation on the Platform, to know how you interact with Us and, in certain cases, to be able to show you advertising based on your browsing habits. Please read our Cookies Information to know in more detail the cookies and similar devices that we use, their purpose and other information of interest.

Cookies information

What is a Cookie?

A Cookie is a small text file that a website places on your PC, phone or any other device, with information about your browsing on that site. Cookies are necessary to facilitate navigation and make it more user-friendly, and do not damage your computer. Although the general term of "Cookie" is used in this policy, since it is the main storage method of information used by this website, the "local storage" space of the browser is also used for the same purposes as cookies. . In this sense, all the information included in this section is equally applicable to this "Local storage".

What are Cookies used for on this website?

Cookies are an essential part of how our website works. The main objective of our Cookies is to improve your browsing experience. For example, they are used to remember your preferences (language, country, etc.) during navigation and in future visits. The information collected in Cookies also allows us to improve the website by estimating numbers and usage patterns, adapting the website to the individual interests of users, accelerating searches, etc. Sometimes, if we have obtained your prior informed consent, we may use Cookies, tags or other similar devices to obtain information that allows us to show you from our website, those of third parties, or any other means or advertising based on the analysis of your habits. navigation.

Why are cookies NOT used on this website?

We do not store sensitive personal identification information such as your address, your password, your credit or debit card details, etc., in the Cookies we use.

Who uses the information stored in Cookies?

The information stored in the Cookies of our website is used exclusively by us, with the exception of those identified below as "Third party cookies", which are used and managed by external entities to provide services requested by us to improve our services and user experience when browsing our website. The main services for which these "third-party cookies" are used are the obtaining of access statistics and guaranteeing the payment transactions made.

How can I avoid using Cookies on this website?

If you prefer to avoid the use of Cookies on this page, taking into account the above limitations, you must first disable the use of Cookies in your browser and, secondly, delete the Cookies stored in your browser associated with this website. This possibility to avoid the use of Cookies can be carried out by you at any time.

How do I disable and eliminate the use of Cookies?

In order to restrict, block or erase the Cookies of this website, you can do so, at any time, by modifying the configuration of your browser according to the guidelines indicated below. Although the parameterization of each browser is different, it is usual that the configuration of cookies is made in the "Preferences" or "Tools" menu. For more details about the configuration of Cookies in your browser, see the "Help" menu of it.

What specific cookies does this website use and for what purposes?

Below is a table with Cookies, tags or other similar devices used by this website, along with information on the purpose, duration and management (own or by third parties) of each of them.

Technical and personalization cookies: identification and authentication, navigation, personalization of the interface, favorites ...

These Cookies are used to identify the user during the session, prevent the user from having to repeat authentication processes on the web, speed up some processes of the website, remember selections made during the session or in subsequent accesses, remember the pages already visited, etc.

User identificationThey are used to identify and authenticate the user. They also contain technical data of the user session, such as connection wait time, session ID, etc.SessionOwn
Session IDIdentify the user's http session. They are common in all web applications to identify requests from a user in a session.SessionOwn
Navigation statusThey allow to identify in which state of navigation the user is (start of the session, first page, first access, state of a scroll, state of a vote, etc.).SessionOwn
User selectionsStore session values ​​selected by the user such as store, language, currency, products, size, etc.SessionOwn
Favorites and last selectionsThey allow you to remember the user's favorite selections (from stores, for example) or the latest selections (of stores, products, consent to the installation of cookies, etc.) in subsequent accesses to the web.PersistentOwn
Shopping basketThey store information about the shopping cart, as well as the user identification data associated with that basket.SessionOwn
ProtocolsAllow to manage changes between secure domain (protocol) (https) and non-secure (http).SessionOwn

Navigation analysis cookies

These Cookies obtain generic information about the users' access to the website (not its content) to provide us with aggregate information about said accesses for statistical purposes.

Google Analytics (__utma, __utmb, __utmc, __utmd, __utmv, __utmz, _ga ...)They allow the monitoring of the website through the Google Analytics tool, which is a service provided by Google to obtain information on the accesses of users to the websites. Some of the data saved for further analysis are: number of times a user visits the web, dates of the user's first and last visits, duration of visits, from which page the user accessed the web, which search engine used the user to reach the web or click on link, from where the user accessed the site, etc. The information generated by the "cookie" about your use of the website will be directly transmitted and filed by Google Inc (company with headquarters in the USA). The configuration of these cookies is predetermined by the service offered by Google, so we suggest you consult the privacy page of Google Analytics, , for more information about the cookies you use and how to disable them (taking into consideration that we are not responsible for the content or the veracity of the websites of third parties).26 monthsThird-party

Cookies set by Hotjar app

We does not process this information to identify individual users or to match it with further data on an individual user. 

_hjClosedSurveyInvitesHotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.365 days
_hjDonePollsHotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.365 days
_hjMinimizedPollsHotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.365 days
_hjDoneTestersWidgetsHotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.365 days
_hjMinimizedTestersWidgetsHotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.365 days
_hjIncludedInSampleHotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

365 days

_hjShownFeedbackMessageThis cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.

365 days

_hjidHotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

365 days

Cookies are stored on your individual device and you have full control over their use. You may deactivate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time. Should you visit actuelB site with cookies deactivated, you may possibly not be able to use all of the functions on our site to the full extent.

 This information table will be updated as quickly as possible as the services offered on this website change. However, during the update, it may happen that the information box will no longer include any cookies, tag or other similar devices, although it will always deal with devices with purposes identical to those shown in this table.

We use cookies to ensure that we give you the best experience on our website.