actuel B was created in 1987 at the heart of Arles. Toni and Khéra Ortiz, in love and passionate about fashion, had the intuition that the South of France was a missing a place offering the most beautiful haute couture selections. At the beginning of the 90s, actuel B became one of the first French boutiques to integrate the great Belgian designers such as Martin Margiela, Dries Van Noten or Ann Demeleesmester, as well as the Italian brands Tod's and Prada.
What started out as a small shop was soon expanded. In 1995, actuel B moved to Avignon, and two years later offered men's fashion that matches perfectly with women's elegance. It is thanks to their atypical, eclectic selection, which dresses everyone regardless of age or style, that actuel B has made a name for itself.
In the 2000s, they will have the pleasure of working with Comme des Garçons and Yohji Yamamoto who bring a new impetus to their boutiques. Subsequently, actuel B opens up to international sales thanks to its website, which attracts a new clientele.
Actuel B changes address in 2015 and offer a new and larger sales space mixing clothes, shoes, accessories, candles, perfumes, ... creating a living space where people come to dress, discover and share ...
In 2019, the selection of culinary art of Ann Demeulemeester seduced the founders who decided to go into the world of decoration by working in particular with Serax and the designer Bea Mombaers.
Today, actuel B remains a family business, always looking for difference, new artists in the making and which offer quality. Actuel B features an unprecedented selection of design & fashion designers who are internationally recognised and more confidential.